IVY PARK TO A RELAUNCH – BEYONCE
Beyonce is set to relaunch her fashion line, Ivy Park, with Adidas on January 18.
The 38-year-old megastar took to social media to release a sneak peak of the line on Monday and she was careful not to reveal too much.
It’s shaping up to be a big week for Bey because earlier that morning she was honored with a Golden Globe nomination in the Best Original Song category for Spirit.
The style icon shared a half dozen Instagram promo posts all with the same simple caption: ‘IVY PARK January 18’
Beyonce only shared bits and pieces of the whole collection that has a modern, edgy vibe in cream and burgundy tones with the classic Adidas three stripe logo.
One close up showed only the bottom half of Queen Bey’s face and revealed a gold ‘Ivy Park’ lower grill.
Another featured the star’s manicured nails which were the same colors as her collection with the three stripe pattern.
In the shot the mother of three pulled her sandy brown waves away from her face to reveal an Ivy Park ear cuff and ring.
The teaser images showed very little in terms of actual clothing items in the collaboration.
Sneakers will definitely feature in the collection and Bey shared a shot of a pair of trainers with a thick creeper-style rubber sole.
Two stunning images shot from behind showcased the A-lister’s artfully designed extra-long box braids which featured a sign that read ‘Ivy Park’ which was weaved into the hair with cream and maroon beads.
In those photos she appears to be wearing a long sleeve burgundy body suit by the label.
‘This is the partnership of a lifetime for me,’ Beyonce said in a press release. ‘I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.’
In 2016, the fashion star officially launched Ivy Park (named for daughter Blue Ivy) in collaboration with Top Shop.
This month Beyonce was profiled by Elle UK and appeared to incorporate some of the more avant-garde items from her collection in the corresponding photoshoot.
The superstar is ending 2019 on a high note between the excitement around her label re-launch next year and scoring a Golden Globe nomination on Monday.
Bey was honored in the Best Original Song category for Spirit from The Lion King, where she also starred as Nala.
She will be up against two other major music stars, Taylor Swift and Elton John who were also nominated.